Sunday, November 13, 2011

Connecting business and social ...

As an entrepreneur I’m always short on time. Instead of using more of my time for strategic questions and business opportunities I get caught up in micro management and coordination of my team, projects and activites. Since we're a web company we're trying to manage our business with online tools as much as we can. However, flipping from sales tool to project management tool or to another for communication within the team and with clients takes too much time from everybody. Sure there are good tools on the market, like Yammer , Zoho, Google Docs and Salesforce, but those are only parts of a good IT system. Some focus on CRM, other on document management and sharing, some others are good in enterprise social network, but let's be honest... how many tools do I have to use to accomplish a goal. It’s stressful and at the end of the day, my business data is all over the place. It all feels like a big mess.


I would just love to see a platform which could cover most of my business needs from a central location, easily accessible for my whole team, and also available to our clients and suppliers. A place where everything is customized for a single person, according to his responsibilities and needs. A place where everyone feels at home. I would like to see employees sharing information and updating their work with ease. The technology should do all the heavy lifting and data processing, using semantic concepts. People should spend little time entering data, but the management should have tons of information available to them. I would like to see agile and lean business management methodologies implemented in the core of such a platform.

After all these wishful thinking, an incredible idea came to my mind that could solve my problems that have been bugging me for some years. We're going to develop a solid and free platform that will give everyone an opportunity to manage their business, the way it is supposed to be in the 21th century. Excel files, come on! Let's do it online, collaborative, social, fast and secure, let's do it in the cloud.


The secret is in building a social business platform, which will perform in a way that you haven’t seen on the market yet. It's a platform connecting social network model with business applications and addresses all the company needs for management, collaboration and communication. We believe it will transform the way how we manage business online, and not just onlnie. It will transform the nature of management practice and create a new trend in social enterprise. We would like to think that it will create a change, just like Google did with Gmail.

No more MS Office and other tools that cannot be integrated easily. That’s one of the main points – everything on a single location, available everywhere on every OS, cross browser compilat, available on mobile phones and tablets. All the data will be stored safely using modern cloud approaches. The companies will be relieved because investments in infrastructure and license costs will be greatly reduced by using a cloud solution and there will be no more maintenance fees associated with such an application.
It's like Facebook for business, more serious, but still engaging and embracing. Social network combined with CRM, document storage and sharing, sales management system and other business and non-business applications every person needs at work.

The majority of the applications will be developed by creative minds all over the world. Developing apps is currently no. 1 trend in software business. I’m sure that every software company in the world has an idea about some kind of a useful application, to sell it big and have them pasted on a global software map. To all of them, we'll be giving an opportunity to develop applications and sell them on our own app market.

What can you expect from this »one of a kind« platform? How are we going to surprise and engage you into loving every part of it?

We will introduce new communication principles that will be closer to social media communication but created with business purposes in mind. This will finally give us the opportunity to get rid of e-mails. As an old tool it has never been developed for business communication and intelligence, because of this most of the existing e-mail clients don't help us much. This kind of communication will also help us shrink the gaps between teams, customers and everyone who works with them.

A clear information flow and transparency of information is becoming more and more crucial. We saw that if people don't know exactly what they need to be doing, they are less motivated and they don't see their real goals. This is why they make mistakes and spend a lot of time doing things which are not relevant for the company goals. The new layer of interaction and corporate engagement will not only increase information sharing but also the feeling of being connected to the company and the team through engaging in company's social network. This can lead to more satisfaction at work and can boost productivity, which is essential at the end.

Fundamentally, you will have access to all your contacts, documents, activities and sales from one amazingly intuitive cloud application.

Look at the technology and innovations and how they are changing our lives in a way that we couldn’t imagine just a few years ago. Like digital music closed the doors of many record stores and video on demand makes DVD renting obsolete overnight, the same thing is happening in business management practices. People today spend more time on social networks, than watching TV; this is an important cultural change, which will affect all industries. Almost a billion people are ready to start using social enterprise applications in their workdays. This will change the business at its core and we want to be there when it all begins.

We're setting the stage for a new paradigm change, a shift in technology that will create a new era of business management. This shift is as important as was the one from paper to computers. Beezway will be the best choice and it will change everything. Forever.

We have this amazing idea, and we have the experience, know-how and the right people to create tis unique social business platform. So there are no more excuses. We have to do it! 

This is why we started having brainstorming sessions with my co workers and potential users. ideas are flying high, it's not going to be easy but we love challenges. We will blog every step of this adventure, which will take us from a radical new idea to a great new product. Follow us on twitter and watch the story evolve, we promise it will be an interesting one.

Enhanced by Zemanta

0 comments:

Post a Comment

Share