I had the domain beezway.com for a while now, even if it didn't have a real purpose. I didn't exactly know how to put it to use, but it was available and it was cool, so I took it anyway. Now that the blog is taking shape and I am starting to see this as a possible new venture, it is about time to start using the domain for what it is supposed to do. Now you can find my blog at blog.beezway.com and a simple welcome page at www.beezway.com. I will take the occasion to share some tips with you regarding domain names.
Domain real estate is getting scarce this days and good domains are really hard to find. So what are my criteria for choosing a good domain name and create good on-line branding:
- It has to be a .com ( unles you are building a local start-up, than use your country domain )
- 12 or less characters ( google-6, amazon-6, yahoo-5, bing-4 etc)
- no hyphens ( how would goo-gle.com look like? )
- it has to be available for registration ( paying thousands of euros/dollars for a domain is not an option )
- It has to be easy to remember and to spell ( imagine hkwrkly.com ?! - not an option )
- Optional variation of .net and .org can be handy to have
- It may have alternative domain endings if it is coherent with the brand ( example: visual.ly )
- you can skip letters if you feel like it ( example: flickr.com )
- you can search for creative endings in -r ( example: thumblr.com, theflowr.com )
- Not even the best domain name will bring you instant recognition
- Betting your SEO strategy on keyword based domain names is a bad idea
- Don't steal local domain names of established companies, they will get them sooner or later without paying you big bucks for them. If you feel the need try to be at least creative about it ( for example pep.si )
Once you have found your super cool domain name with less than 12 characters, no hyphens, available in .com, .net and .org, and easy to remember ( eg. beezway.com ), there is a last step you should take to secure your future investment - check your local or global trademark authorities to make sure that no one registered your brand yet. This step may cost you serious money, but if you are serious about your start-up you should really do it. You can make free checks on the US patent and trademark office for the US and the European trade marks office. If you are lucky you will not find any record.
Finally you are ready to register your domain, so you should create an account with a domain name registration companies. I suggest you choose a good one and if you are registering a domain for yourself money should not be a question, so don't look just for the lowest price or you could have troubles later on when your domain is worth millions. I always opted for big established companies, my favorite so far is enom.com, which never disappointed me.
Top tip for lazy people:
If you don't have the time to create your own domain / brand, you can find thousands of domains which were once already registered and are now free for you to take, because someone didn't renew them, just use some cool service like deleted-domains.com or justdropped.com.
Still if you really want a top domain name and you are ready to pay a few thousands for it, just head for afternic.com or a similar escrow domain service.
And good luck!
If this post helped you in any way to create find or discover your next super cool domain name, please leave a comment.